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Courses » Diploma in Strategic Management
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Diploma in Strategic Management

Course Code  DSM P/T
Duration 10 weeks (one evening per week 3 hours)
Start date 27 Sept 2010
Mode         Part time
Fee UK/EU/Local Students         £350
Awarding Body  Institute of Commercial Management

Main topics of study

Nature of Strategic Management:

·         Definitions

·         Stages of Strategic Management

·         Key Terms in Strategic Management

·         Strategic Management Model

·         Benefits of Strategic Management

·         Business Ethics & Strategic Management

·         Business & Military Strategy

 

Strategies in Action:

·         Types of Strategies

·         Integration Strategies

·         Intensive Strategies

·         Diversification Strategies

·         Defensive Strategies

·         Guidelines for Pursuing Strategies

·         Mergers & Leveraged Buyouts

·         Generic Strategies

·         Strategic Management in Governmental Organisations

·         Strategic Management in Small Firms

 

Business Mission:

·         Importance of a Clear Mission

·         Nature of a Business Mission

·         Components of a Mission Statement

·         Writing & Evaluating Mission Statements

 

External Assessment:

·         Nature of an External Audit

·         Economic Forces

·         Social, Cultural, Demographic & Environmental Forces

·         Political, Governmental & Legal Forces

·         Technological Forces

·         Competitive Forces

·         Sources of External Information

·         Forecasting Tools & Techniques

·         Competitive Analysis

·         Industry Analysis

 

Internal Assessment:

·         Nature of an Internal Audit

·         Relationships Among Functional Areas

·         Management

·         Marketing

·         Finance

·         Productions/Operations

·         R&D

·         Computer Information Systems

·         Internal Audit Checks

·         Internal Factor Evaluation Matrix

 

Strategy Analysis & Choice:

·         Nature of Strategy Analysis & Choice

·         Long Term Objectives

·         Comprehensive Strategy Formulation Framework

·         Input Stage

·         Matching Stage

·         Decision Stage

·         Cultural Aspects of Strategy Choice

·         Politics of Strategy Choice

·         Role of Board of Directors

 

Strategy Implementation, Management Issues:

·         Nature of Strategy Implementation

·         Annual Objectives

·         Policies

·         Resource Allocation

·         Managing Conflict

·         Matching Structure with Strategy

·         Restructuring & Reengineering

·         Linking Performance & Pay to Strategies

·         Managing Resistance to Change

·         Managing the Natural Environment

·         Creating a Strategy-Supportive Culture

·         Production/Operations Concerns when Implementing Strategies

·         Human Resource Concerns when Implementing Strategies

 

Implementing Strategies, Other Issues:

·         Nature of Strategy Implementation

·         Marketing Issues

·         Finance Issues

·         R&D Issues

·         Computing Information Systems Issues

 

Strategy Review, Evaluation & Control:

·         Nature of Strategy Evaluation

·         Strategy-Evaluation Framework

·         Published Sources of Strategy-Evaluation Information

·         Characteristics of an Effective Evaluation System

·         Contingency Planning

·         Auditing

·         Using Computers to Evaluate Strategies

·         Guidelines for Effective Strategic Management

 

 

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